the company

Spa Success Consultants, Inc. was founded by Alison Howland, former Director of Spa Development, Aveda Corporation. Her 25+ years experience in the beauty, wellness and spa industry include Spa Management, Spa Development, Education, Sales and Marketing. 

Her certification in Esthiology, Ayurveda, Aromaology, and Total Quality Management and keen interest in the environment are integrated with a wide variety of wellness activities.  Her belief in constantly growing leads her to attend many business and wellness workshops. 

Alison's ability to identify projects with potential and create innovative spa experiences are skills few possess.   The spas she has worked with reflect authentic and marketable qualities from local culture, embody distinctive spa facilities and guest experiences, and all have a strong emphasis on sustainability, both business and environmental.

Spa Success Consultants takes a holistic approach to spa development through a thorough analysis of:

Accomplishments in the spa industry include:

• The development of 14 Destination/Resort Spas and numerous Day Spas in 13 countries
• The spa layout/design template for Aveda Lifestyle Spas in the US, Japan and Spain
• The creation and launch of the Spa Resource website used globally by spa professionals and trainers in the Aveda network.
• The creation and launch of the Professional Spa Program, professionally priced products for spas.
• The creation and launch of Aveda's Corporate Spa Training, inclusive of extensive reference/support/presentation materials
• The producer of the Aveda Spa Congress, a bi-annual event for 1000+ global attendees with world renown speakers (4 events over 8 years)
• The launch of 16 new professional and retail spa products inclusive of advertising, sales/marketing collateral, new spa treatments all generating millions of dollars to date
• National marketing and advertising programs for resort/destination/day spas
• Global Spa Educator
• Manager of the first Aveda Destination Spa,  Aveda Spa + Retreat, Osceola, WI
• Key Note Speaker at a variety of domestic and international trade and business events

Along with the traditional business needs, the creation of spas requires industry-specific experience and a knowledgeable Spa Consultant to guide the project through completion to ensure it is on time, on budget and successful.

From Day Spa to Resort Spa, from large spa to small spa, each spa requires specific expertise to ensure it is a sustainable business that offers a guest experience like no other.  Alison Howland and Spa Success Consultants, Inc. is your key to success.